Agent SEO is optimizing websites for AI agents like ChatGPT, Claude, and Perplexity that answer queries without sending users to websites. It involves structured data, JSON feeds, and agent-readable manifests.

How is Agent SEO different from traditional SEO?

Traditional SEO optimizes for click-through from search results. Agent SEO optimizes for zero-click answers where AI agents synthesize information from multiple sources without user navigation.

What are the key Agent SEO ranking factors?

Agent SEO ranking factors include: machine-readable structured data (JSON-LD), compressed summaries in first 1000 tokens, JSON feeds, action endpoints, provenance signals, and answerable content design.

How do I implement Agent SEO on my website?

Start by creating /.well-known/agent.json manifest, publishing a JSON feed, adding WebSite and Organization schema, optimizing your first 1000 tokens for agent parsing, and exposing action endpoints for commerce or status checks.

Which AI agents should I optimize for?

Focus on major AI agents: ChatGPT (OpenAI), Claude (Anthropic), Perplexity AI, Google Gemini, Microsoft Copilot, Amazon Rufus, and emerging conversational search interfaces that use agent-first protocols.

Agent SEO Guide: AI-First Web Optimization

What is Agent SEO?

Agent SEO is the practice of optimizing your website for AI agents—ChatGPT, Claude, Perplexity, Google Gemini, and other LLM-powered search interfaces. As over 70% of queries now resolve inside agent surfaces without clicks, agent-first optimization is no longer optional.

Why Agent SEO Matters in 2025

70%+ zero-click resolution for product/FAQ queries

Agent budget: ~10 domains × 1,000 tokens per query

Early-majority adoption phase—competitive window closing

Quick Start: Agent SEO Implementation

Create /.well-known/agent.json manifest

Publish JSON feed at /feed.json

Add JSON-LD structured data (WebSite, Organization, FAQ)

Optimize first 1,000 tokens for agent parsing

Expose action endpoints for commerce/status checks

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August 20, 2025

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Agent SEO: Complete Guide to AI-First Web Optimization